29th February 2012
At the Technology Headquarters of Pordenone (Pordenone)

The trademark: Do we know how to properly create and protect a trademark and enhance its value?
The IP prospective on the issue:
- Trademark purposes
- Requirements for validly registering a trademark
- Criteria and methods for getting IP protection
- Registration procedure: exam - opposition  
- Enhancing the value of a trademark

Speaker: Dott. Ing. Mario Gonella